PROGRAM OVERVIEW:
Maximize launch of Sidekick 3 D-Wade to help create awareness and drive overall sales. Leveraged Sidekick 3 D-Wade launch to create a relevant online and offline experience that reaches the young and social target audience, and utilize interactive media to support
the brand, micro-site and event.

DIGITAL CONNECTION:
Ran online media via (Clubplanet.com , nocheLatina.com) to promote the brand and events
Track created and designed a D-Wade ‘Ballin’ Microsite with custom content sections including: B Ball, Art, Sneakers, Videos, Fashion, Cars and Music
Dedicated email blasts were sent out to Track’s 2 million + consumer database. (Users were driven to the D-Wade Microsite)

REAL LIFE CONNECTION:
Track produced a ‘Ballin’ night at an exclusive NYC nightclub. The event included:

• A consumer 3-point shooting contest (in the club) with promotional products including Sidekick 3 D-Wades as prizes
• Premium on-premise branding & signage (e.g. – video monitors, Gobo lighting, promotional models etc.)
• Nina Sky was the performing artists (Track booked)
  

T-Mobile - Brand Re-Launch Campaign

T-Mobile - Brand Re-Launch Campaign