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In short, here is how the traffic, content and ad revenue works.
Our flagship site, Clubplanet.com – night-lifestyle directory, will be the anchor driving traffic back and forth to our affiliate sites by way of the following:
- Clubplanet.com will syndicate free of charge all of its 60,000 venue pages, which will add nightlife content to the site as well as additional add extra advertising inventory from the get-go hence boosting ad revenue opportunities. Track Entertainment also offers a ticketing solution (via Wantickets.com) tied in to the venues offering incremental revenue based on rev-share.
- Daily content feeds from the sites in the network will be featured on Clubplanet’s homepage via headlines and direct links
- Select content from publishers could be highlighted on Clubplanet.com
With regard to Ad Sales & Revenue, Track Entertainment will utilize our internal ad sales force to exclusively represent your site to targeted agencies and brands around the country. By aggregating traffic from all lifestyle network partners your site will also be included in large scale network buys which would not be able to be executed on just 1-2 properties.
Track will thoroughly review all the sites that apply to join the network. Each site must conform to our editorial standards and must pass a pre screening review before being accepted into the network. Once accepted, the site will follow a multi-step integration process before starting to receive Track Entertainment advertising.
Requirements include:
- Content must fall into the following entertainment/lifestyle categories: Nightlife, Style/Fashion, Music, Blogs, Automotive, Movies, Gadgets and Ticketing
- Site must have standard IAB units or be willing to implement these units as per Track Entertainment specifications.
- Site must be willing to implement rich media and high impact units (wallpaper, roadblock, etc.)
- Content must be updated at least twice per week
- Site must agree to the form Network Agreement below
You have everything to gain… to join the Track Entertainment Network please CLICK HERE and SUBMIT YOUR SITE FOR CONSIDERATION |
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